Have you ever had an idea that you want to make into a reality?
Saul Colt always has crazy marketing ideas that pop into his head.
The secret to his success is that he actually implements them!
One of them was for a cloud-based software company called Xero where they used real clouds to promote it by sky riding.
And another one was for a company that made belts, and so he organized a guerilla fashion show that had models wear nothing but just belts on the runway.
As crazy as these may seem, he is one of the best marketers out there.
He became one of the best marketers because he was not a classically trained marketer.
Timestamps
- 00:00 - Videogram
- 01:00 - Introduction
- 02:17 - Saul introduces himself
- 02:56 - His definition of intuition and his intuitive signals
- 07:50 - His crazy ideas
- 09:40 - How he comes up with an idea
- 13:01 - He hired a magician to levitate in front of a competitor's conference
- 15:24 - It all starts with " What could we do?"
- 16:31 - Intuition giving signals not to work with a client
- 18:44 - Everybody wants to work with him until they know how he is to work with
- 19:41 - "To create memorable work, somebody has to not like you."
- 22:37 - He turned down projects because his intuition is telling him "it's going to be a pain in the..."
- 24:28 - His first intuitive experience
- 25:36 - The marketing tactics that made him sell books
- 26:34 - What makes him become the best marketer
- 29:06 - "There is no company I can't make better."
- 34:19 - "Brands are not allowed to commit mistakes, but humans are."
- 34:51 - "The management don't know what the customer wants, or you need to impress them."
- 35:15 - Asking the clients what they really want
- 37:29 - Why other companies won't do or copy what he does
- 39:46 - How he selects his team
- 42:34 - Building a dream team every project
- 44:06 - Others tried to do what he does and they fail
- 46:46 - The stunts he did with a smaller budget that really had a good impact
- 48:03 - "Crazy ideas don't cost a great amount of money."
- 49:13 - Company having business intuition
- 54:12 - His intuitive medium
- 56:17 - The person he turns to for advice
- 01:03:30 - His definition of marketing
- 01:07:01 - The company worries about competition.
- 01:08:21 - Contacting Saul
- 01:08:51 - Conclusion
